[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on”][et_pb_row column_structure=”1_2,1_2″ disabled_on=”on|on|on” _builder_version=”4.27.4″ _module_preset=”default” disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-content\/uploads\/2025\/07\/6optimized-1010.webp” title_text=”6optimized-1010″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”About Regrow Program” _builder_version=”4.27.4″ _module_preset=”default” header_level=”h1″ header_font=”Roboto Slab|900|||||||” header_text_color=”#09969b” header_font_size=”39px” global_colors_info=”{}”]<\/p>\n
Funded by the USDA, JDE, and Peet\u2019s Coffee, and implemented in partnership with Kew, the Regrow Yirga program is working to revitalize Ethiopia\u2019s renowned Yirgacheffe coffee region. Partnering with 65 coffee washing stations and +100,000 smallholder farmers the project\u2019s aim is to enhance the sustainable competitiveness of the regions coffee sector through increased productivity, improved supply chain performance, strengthening market linkages, promoting sustainable farming practices, and creating a business enabling environment for washing stations and their outgrowers. Ultimately, this collective effort aims to secure a thriving future for Yirgacheffe coffee, its producers, and the communities they support.<\/span><\/p>\n [\/et_pb_blurb][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n \n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”270deg” background_color_gradient_stops=”#02a5a5 0%|#134a86 100%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”About Gedeo Coffee” use_icon=”on” _builder_version=”4.27.4″ _module_preset=”default” header_font=”Roboto Slab|900|||||||” header_text_color=”#FFFFFF” header_font_size=”40px” global_colors_info=”{}”]<\/p>\n Yirgacheffe, found in Southern Ethiopia\u2019s Gedeo Zone, is celebrated for its coffee. The region\u2019s high elevation, fertile soils, and climate create an environment ideal for coffee cultivation, producing beans with nuanced taste characteristics rarely found elsewhere.\u00a0 This region has risen to prominence in specialty coffee circles, with its delicate floral aromas, bright citrusy acidity, and complex flavor profiles, often featuring notes of jasmine, bergamot, and stone fruit, attracting roasters and enthusiasts from around the world.<\/span><\/p>\n Furthermore, coffee represents a foundation of Gedeo culture and economy. Generations of coffee farmers meticulously tend their coffee farms, employing a mix of traditional and improved cultivation and processing methods that contribute to the regions unique coffee profiles.\u00a0 This deep connection between people and land sustains local livelihoods, preserves traditions, and safeguards the ecological health of the region\u2019s lush highlands. As global demand for Yirgacheffe\u2019s distinctive coffee continues to grow, its farmers remain stewards of a crop that both anchors their communities and enchants coffee lovers everywhere.<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-content\/uploads\/2025\/07\/spicy-aroma-orchard-apple-crabapple-very-sweet-sour-taste-2-1090.webp” title_text=”spicy-aroma-orchard-apple-crabapple-very-sweet-sour-taste-2-1090″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-content\/uploads\/2025\/07\/IMAGE-2025-06-06-193940.jpg” parallax=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”98px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Funded by the USDA, JDE, and Peet\u2019s Coffee, and implemented in partnership with Kew, the Regrow Yirga program is working to revitalize Ethiopia\u2019s renowned Yirgacheffe coffee region. Partnering with 65 coffee washing stations and +100,000 smallholder farmers the project\u2019s aim is to enhance the sustainable competitiveness of the regions coffee sector through increased productivity, improved […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":6,"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":658,"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/pages\/14\/revisions\/658"}],"wp:attachment":[{"href":"https:\/\/yirgacheffeecoffeemarket.com\/cms_wp\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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